https://www.collageclipping.com/home daily 1.0 2022-10-07 https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/32292b42-d52d-4e24-9ccd-000763932af6/profile_pic.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/67755062-d9d2-4bbc-a34c-3b0774b334a0/BMS_Cover.png https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/9b9f3f92-c1ec-4810-b6b6-c73f8053658d/Simplot_Cover.png https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/1aa00359-0d6a-4f5d-bd66-98154937e54a/TMO_Cover.png https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/ab44fb95-c3d8-449a-b37a-52420d6bbf46/Lumedic_Cover.png https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/9469289d-8770-4380-8a2e-c98ef8742c3b/SFU_Cover.png https://www.collageclipping.com/about daily 0.75 2022-09-29 https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/32292b42-d52d-4e24-9ccd-000763932af6/profile_pic.jpg https://www.collageclipping.com/sfu-innovates daily 0.75 2023-12-05 https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/1874c79c-9d02-49f8-8a98-dcf4521c794c/SFU_Banner1.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/aa03a53c-9b98-4544-8bd1-ed6196616487/SFU_Banner2.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/1c79ec2f-613f-48c2-9867-ce1cd9b9c3a0/SFU_workshopagenda.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/7e76712e-eba5-494e-b120-4a6bf5ad64db/SFU_Competitors.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/05165d84-93ba-4800-8d9a-cbeed41cf95a/SFU_StorytellingDistritionChannels.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/9fd199d6-9941-407a-8f33-79e42a0521f7/SFU_MissionBrand.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/c619c837-6c8e-476c-934b-50e2af1ab7b8/SFU_ContentMapping.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/e1eebe96-3602-444b-a11f-6e49d4805823/SFU_ContetnIdeas.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/17fb15b9-742d-4797-ba13-3c43a492bb24/SFU_Personas.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/94a96e35-4b8e-4865-8835-96c3a0df6f7d/SFU_EcosystemMap.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/cdb4d069-3c55-469b-b336-3bf480c34288/SFU_SiteMap.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/d7f93f49-8e7a-4008-80e7-b7befa31afbc/SFU_Wireframes.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/313fbe20-7d38-43e8-8b84-e23974301bde/SFU_CrosslinkStrategy.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/cc2942f2-e9d7-4b52-a35d-47ce151d7cd1/SFU_Advertising2.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/87c3ee83-f87d-421b-a882-86a1ee972f98/SFU_WebsiteDesigns.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/17fb15b9-742d-4797-ba13-3c43a492bb24/SFU_Personas.jpg https://www.collageclipping.com/simplot-foods daily 0.75 2022-08-18 https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/a3d27da5-f193-4805-833e-f35bb6b08fc1/Simplot_MarketingCalendar.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/43e56501-0e77-4628-93c6-dff254cc4e5f/Simplot_DomainMap.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/c977f330-23bc-492c-9895-1466f1d9be4c/Simplot_MarketResearch.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/7a068db6-e71b-4543-890f-438b87526b27/Simplot_BusinessBrief.png https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/2ec135d8-0302-48b6-a534-2746fe83a257/Simplot_Ideas.jpg Simplot Foods - Make it stand out Proposed Ideas Across the Operator Journey I led a collaborative brainstorm session with GLG’s strategy and design team to produce new ideas for seasonal campaigns, thought leadership, operator digital tools, and digital relationship building experiences to empower operator success. Ideas were clustered to form 3 strategic focus areas: Increase awareness and preference for the overall Simplot Foods brand Market products across the portfolio Build relationships to get closer to operators https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/0d87904d-be47-4409-8bb0-c02705f243f1/Simplot_JourneyMap.jpg Simplot Foods - Make it stand out Operator Experience Map The experience map aligns Simplot’s marketing and sales interactions to operator needs, and identified key digital engagement channels Simplot could leverage to influence purchase behavior and drive sales through distributors. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/59d3345d-9045-422d-b423-adfc1719830e/Simplot_DomainMap.jpg Simplot Foods - Make it stand out Technology Fit/Gap Analysis GLG’s technology director assessed the overall sales and marketing technology stack providing recommendations which system components were best to maintain, modify, or replace to achieve the prioritized digital experience ideas. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/da1af3e9-0606-42fd-bbb4-44d550b2eb70/Simplot_Prioritization.jpg Simplot Foods - Make it stand out Prioritization Matrix Proposed ideas were scored according to their potential impact to sales and technical feasibility. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/7eacd69a-c783-49fa-8ffb-0342dd5f6786/Simplot_Roadmap_WalkThru.png Simplot Foods - Make it stand out Roadmap Walk-Through The proposed roadmap accounted for dependencies of complex platform and data migrations while market and sales team work concurrently to redesign SimplotFoods.com and continue to launch seasonal campaigns. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/1a957255-c2ef-4954-b4f5-f674e797c025/Simplot_Roadmap_High+level.png Simplot Foods - Make it stand out Cross-initiative view https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/ec6a12c2-73fb-4a49-bc76-694ecaa2f1c0/Simplot_Roadmap_Low+level.png Simplot Foods - Make it stand out Activity-level view by initiative https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/f5272ecc-8cf1-4bd1-8cef-cde5cb8a38df/Simplot_WebPrefs.jpg Simplot Foods - Make it stand out Assumptions and Preferences Brainstorm Cross-discipline teams reviewed a gallery of competitive and comparable websites. Thinking from the perspective of restaurant or food service operators, participants generated ideas on the desired aesthetic, messaging, and interactivity that should be available in the new website experience. A creative brief aligned teams around a common vision for the website user experience. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/53f514b4-7eaf-4b89-b43a-6c89dedec937/Simplot_WebsiteReqsActivity.jpg Simplot Foods - Make it stand out Paper Prototyping Working in partnership with GLG’s UX designer, we created paper prototypes of the signature experiences in the website. Working in small teams, participants generated feedback to reveal new content and experiential ideas. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/abef07ed-3061-4baf-872b-a812c6de1334/Simplot_WorkingSession.jpg Simplot Foods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/c71db74f-1707-4057-af71-9f9d5151af5e/Simplot_WebsiteReqs.png Simplot Foods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/f42a4b18-26a2-4628-a689-fc8b3be4c9f8/Simplot_ContentStratRecos.jpg Simplot Foods - Make it stand out Content Recommendations GLG’s UX designer and I updated initial requirements document with content and functionality recommendations for the most visited website pages. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/74f39cb3-e771-4cdc-89cb-51e2c203a54e/Simplot_ContentStratOverview.jpg Simplot Foods - Make it stand out Content Strategy I educated Simplot Foods digital marketing team on content strategy practices and their application into the website experience. Introducing learning moments helped our client collaborate more strategically and gain a greater understanding of the impacts of their decisions. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/9da0a45a-0b3a-4779-bcba-8e411209b706/Simplot_ContentAudit.jpg Simplot Foods - Make it stand out Content Audit I performed a content audit and provided recommendation for how to best leverage new and existing content in the website redesign. I utilized ScreamingFrog and Google Analytics to determine the value of existing content. Each page was reviewed, catalogued, and assessed to determine if the page content should be maintained, merged, edited, or removed during the redesign process. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/1bcdafb4-0de9-4aa4-a135-0dfa4ebf9156/Simplot_PersonalizationScore2.jpg Simplot Foods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/0a36dfc4-3a0c-48d9-adc4-50292fb1b581/Simplot_PersonalizationProfileCard.jpg Simplot Foods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/6e736eb9-2620-42d6-800b-ea29a044cf08/Simplot_PersonalizationScore1.jpg Simplot Foods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/779696b0-2633-4101-b022-1b35f3130e66/Simplot_PersonalizationUseCases.jpg Simplot Foods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/607d023d-54d1-4a0d-800f-9a3754e39041/Simplot_Website3.png Simplot Foods - Make it stand out Final website design https://www.collageclipping.com/design-thinking-center-of-excellence daily 0.75 2022-09-02 https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/53231967-145e-4ba8-909d-f2b2132e6425/BMS_2-yearRoadmap.jpg Design Thinking Center of Excellence - Make it stand out 2-Year Roadmap & Resource Plan https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/ae10e867-ec70-4468-ae37-a335ba5a5f55/BMS_Archetypes.jpg Design Thinking Center of Excellence - Make it stand out Audience Personas https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/acd3a597-4055-41cc-a749-0e46186fc691/BMS_Metrics.jpg Design Thinking Center of Excellence - Make it stand out Proposed Metrics https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/a68f4bb2-1ecb-4a96-a08c-d98ad4c0800e/BMS_Pillars.jpg Design Thinking Center of Excellence - Make it stand out Program Offerings https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/b7196445-d31c-49f1-bcee-f99b54ebf63c/BMS_Charter.jpg Design Thinking Center of Excellence - Make it stand out Program Charter https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/2e6cee66-eec0-46d0-985a-be4a97a848d6/BMS_EngagementModel.jpg Design Thinking Center of Excellence - Make it stand out Engagement Model https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/e66ee709-afd5-4f21-9948-fa8c469f099f/BMS_AssumptiveArchetypes.jpg Design Thinking Center of Excellence - Make it stand out Create assumptive target audience profiles https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/1f351c34-b613-4e8a-88a2-e97b6ddd7125/BMS_ProjectAnalysis.jpg Design Thinking Center of Excellence - Make it stand out Deep analysis of past project activities https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/a671839e-c235-48cf-9d3f-f2e961c7c06d/BMS_DTCanvas.jpg Design Thinking Center of Excellence - Make it stand out Map past project journeys https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/a507aa5a-49aa-47a8-a07e-65a5b74cccb1/BMS_OfferingDevelopment.jpg Design Thinking Center of Excellence - Make it stand out Productize projects into repeatable springs https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/c29c4c95-5a40-4045-909c-6f5ee23ced45/BMS_ProjectOpportunityAreas.jpg Design Thinking Center of Excellence - Make it stand out Identify potential Design Thinking interventions https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/06bd4238-b1d9-4c2a-834e-b5e9904281ec/BMS_DTDifferentiators.jpg Design Thinking Center of Excellence - Make it stand out Review adjacent innovation practices https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/b5b17d5c-7412-4f95-8957-589be2e08ffd/BMS_PrototypingFaces.jpg Design Thinking Center of Excellence - Make it stand out Prototyping Training Session https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/8208d31f-b92f-48d1-adf9-3bfd5c83948c/BMS_CoP+-+Recruitment+Slide+1.jpg Design Thinking Center of Excellence - Make it stand out Community of Practice Membership Goals Program goals were informed by employee feedback. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/6e06bf8a-b29c-45df-b782-fa7d81800e4e/BMS_CoPBrainstorm.jpg Design Thinking Center of Excellence - Make it stand out Example of CoP advisory brainstorm broad https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/ae07471f-b77f-4db1-805e-a74a6c74bb58/BMS_CoPWebsite.jpg Design Thinking Center of Excellence - Make it stand out Community of Practice (CoP) Intranet 62 members worldwide 4-in-5 used Design Thinking on projects https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/ec447504-23bd-4b5e-b3c1-6fe28597d16c/BMS_TrainingBoard.jpg Design Thinking Center of Excellence - Make it stand out Experiential Training Average participants per session: 9 Largest group: 20 https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/6404c007-09e5-4130-a6fd-be1b2e741abe/BMS_CoPServiceBlueprint.jpg Design Thinking Center of Excellence - Make it stand out CoP Experience Service Blueprint The service blueprint highlighted member acquisition, engagement, and retention strategies over time as our relationship with employee community members matured. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/64820fe0-747e-4b05-863f-56d428f99985/BMS_ProjectROI.jpg Design Thinking Center of Excellence - Make it stand out Project Success Story https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/f471495c-c9b6-4326-b033-9df2c7fc2d6b/BMS_BusinessKPIsDashboard.jpg Design Thinking Center of Excellence - Make it stand out Business KPIs Dashboard https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/ade6af8b-9a65-4012-87aa-9c3b98c63839/BMS_ProgramExperience.jpg Design Thinking Center of Excellence - Make it stand out Program Experience Highlights https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/a5f9266b-9533-4d24-9c7a-b10a0497d1d7/BMS_ProjectOppsPipeline.jpg Design Thinking Center of Excellence - Make it stand out Project Opportunity Pipeline https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/ca86f4c8-080f-445e-a999-91907092dcfe/BMS_Projects2.jpg Design Thinking Center of Excellence - Make it stand out Audience Needs Assessment Gathered employee and customer perspectives through focus groups, interviews, and surveys to uncover unmet needs. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/d4223d4b-4d2c-41db-9892-68b4d64be3de/BMS_Projects1.jpg Design Thinking Center of Excellence - Make it stand out Area Assessment Workshop Led stakeholders through structured activities to gather diverse perspectives and align teams around a common goals. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/3b0aced7-7427-42f4-871e-2b112f9a8f16/BMS_Projects5.jpg Design Thinking Center of Excellence - Make it stand out Research Synthesis Mapped and clustered research datasets to identify new opportunities. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/3662d5e4-1e69-4aa6-a9e2-66f9941ea85d/BMS_Projects3.jpg Design Thinking Center of Excellence - Make it stand out Ideation Sessions Brainstormed strategies, objectives, and potential solutions with project stakeholders, sponsors, and end users. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/4af1c8f7-c3c5-47c9-a80d-c14effc1db20/BMS_Projects6.jpg Design Thinking Center of Excellence - Make it stand out Experience Strategy Created journey maps and personas to visualize experiences and identify opportunities to improving service delivery. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/0ca7784a-e6ca-4875-a554-c1f0de67097b/BMS_Projects8.jpg Design Thinking Center of Excellence - Make it stand out Concept Testing Designed and tested potential solutions with employee feedback validating solution desirability and potential organizational barriers to adoption. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/bd627915-e529-4646-b3ef-09f22bc29b8a/BMS_Projects4.jpg Design Thinking Center of Excellence - Make it stand out Project Vision Formed strategy frameworks, drafted vision and mission statements, and guiding principles to guide team behaviors to achieve a desired outcome. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/7d8b9cc5-fdf7-4e26-9048-dd21242c9dc6/BMS_Projects7.jpg Design Thinking Center of Excellence - Make it stand out Prioritization and Roadmap Creation of roadmap of prioritized activities to guide project sponsor’s execution plan. https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/00696f0a-c3e2-4e28-a189-5a2296527526/BMS_ProjectCharter.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/e3b55379-f53d-4f06-9fdd-b228c8b3d5d8/BMS_ProjectRetro.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/fe60b1fe-6c68-4103-8a5b-53614ce8a984/BMS_ProjectQuestionnaire.jpg https://images.squarespace-cdn.com/content/v1/627be6754c3ae17040b95e11/516a12b9-4d28-4a54-a8aa-4a9a81e6d0fa/BMS_ProjectAssessment.jpg 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